The Teardown
![BeardBrand’s complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fac40fb3363db61df51087c_BeardBrand%20Purchase%20Journey%203.jpg)
Monthly Traffic Volume
![BeardBrand’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f95b2c1ce23b42c05f39eb0_beardbrand%20Monthly%20Traffic%20Volume.png)
Data source: SEMrush
Traffic By Source
![BeardBrand’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f95b310da72f5589a84730b_beardbrand%20Traffic%20By%20Source.png)
Data source: SimilarWeb
Top Social Channels
![BeardBrand’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f95b362cc920330bb972007_beardbrand%20Top%20Social%20Channels.png)
Data source: SimilarWeb
Top Keywords
![BeardBrand’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f95b4143e883e75098c0a94_beardbrand%20Top%20Keywords.png)
Data source: SimilarWeb
Examples of Social Ads
![BeardBrand’s social media facebook ads](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f95bb35bee0b8afd293f90c_beardbrand%20Examples%20of%20Social%20Ads_.jpg)
Data source: Facebook Ad Transparency Tool
Examples of Display Text Ads
![BeardBrand’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f95b98dff9391b9c6e92016_beardbrand%20Examples%20of%20Display%20Text%20Ads_.png)
Data source: SEMrush
Examples of Newsletters
![BeardBrand’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f67d4b5e8ee510ddc98a2dd_Screenshot%202020-09-21%20at%2001.15.57.png)
Data source: MailCharts
Example of Email Strategy (Purchaser)
![BeardBrand’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f67d4f6252ee717147eaeaf_Screenshot%202020-09-21%20at%2001.17.12.png)
Data source: MailCharts
Title
![BeardBrand’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f67d8b6909bfb5c7e9f2fb1_BeardBrand.png)
Data source: MailCharts
Main Takeaways
- Quiz and Persona-based Selling;
- Personalized Product Recommendation;
- Premium Product Branding and Pricing.