The Teardown

Monthly Traffic Volume

Data source: SEMrush
Traffic By Source

Data source: SimilarWeb
Top Social Channels

Data source: SimilarWeb
Top Keywords

Data source: SimilarWeb
Examples of Social Ads

Data source: Facebook Ad Transparency Tool
Examples of Display Text Ads

Data source: SEMrush
Examples of Newsletters

Data source: MailCharts
Example of Email Strategy (Purchaser)

Data source: MailCharts
Title

Data source: MailCharts
Main Takeaways
- Quiz and Persona-based Selling;
- Personalized Product Recommendation;
- Premium Product Branding and Pricing.