The Teardown
Monthly Traffic Volume
Data source: SEMrush
Traffic By Source
Data source: SimilarWeb
Top Social Channels
Data source: SimilarWeb
Top Keywords
Data source: SimilarWeb
Examples of Social Ads
Data source: Facebook Ad Transparency Tool
Examples of Display Text Ads
Data source: SEMrush
Examples of Newsletters
Data source: MailCharts
Example of Email Strategy (Purchaser)
Data source: MailCharts
Title
Data source: MailCharts
Main Takeaways
- Quiz and Persona-based Selling;
- Personalized Product Recommendation;
- Premium Product Branding and Pricing.