The Teardown
![Bellroy’s complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fad7df67cc1fee32925fe07_Bellroy%20Purchase%20Journey%20(1).jpg)
Monthly Traffic Volume
![Bellroy’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f95ae57b68ed7caafb3f913_bellroy%20Monthly%20Traffic%20Volume.png)
Data source: SEMrush
Traffic By Source
![Bellroy’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f95aebfb68ed7143cb3fa61_bellroy%20traffic%20by%20source.png)
Data source: SimilarWeb
Top Social Channels
![Bellroy’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f95af21846a87fd6a7e7f79_bellroy%20top%20social%20channels.png)
Data source: SimilarWeb
Top Keywords
![Bellroy’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f95afa8ff93912d52e906da_bellroy%20Top%20Keywords.png)
Data source: SimilarWeb
Examples of Social Ads
![Bellroy’s social media facebook ads](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f95b0c6182961d22ff447a1_bellroy%20Examples%20of%20Social%20Ads.png)
Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads
![Bellroy’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f95b0e4846a87f3c97e8420_bellroy%20WP%20Examples%20of%20Keyword%20Ads.png)
Data source: SEMrush
Examples of Newsletters
![Bellroy’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f67d031f43826604a712ab8_desktop%201%20(1).png)
Data source: MailCharts
Example of Email Strategy (Email Subscriber)
![Bellroy’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f67cc7fe89fad4f942a8898_Screenshot%202020-09-21%20at%2000.41.02.png)
Data source: MailCharts
![Bellroy’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f67ce27b4d0cde7991d4abf_Belroy.png)
Data source: MailCharts
Main Takeaways