How Bellroy effectively rubs in the pain before offering a solution

Est. Revenue

Undisclosed

Industry

Accessories Brand

Type

E-commerce

Techstack

Wordpress, Beemray Moments AI

№ of founders

Founding date

2010

Last fundraise

$8M Raised

The Teardown

Monthly Traffic Volume

Data source: SEMrush

Traffic By Source

Data source: SimilarWeb

Top Social Channels

Data source: SimilarWeb

Top Keywords

Data source: SimilarWeb

Examples of Social Ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Data source: SEMrush

Examples of Newsletters

Data source: MailCharts

Example of Email Strategy (Email Subscriber)

Data source: MailCharts

Main Takeaways

Detailed Product Images & Videos That Highlight the Problem and Solution;

Sort & Shop by Use Case & Customer Pain Points;

Before Vs After Demonstration.

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