The Teardown
![Bevel's complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fac3a082e53c496e921624f_Bavel%20Complete%20Funnel%20(1).jpg)
Monthly Traffic Volume
![Bevel's complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fbc9b1354f74f4f59a779_Bevel%20traffic.jpg)
Data source: SimilarWeb
Traffic By Source
![Bevel's complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fbd0891320b70247ef387_Bevel%20traffic%20sources.png)
Data source: SimilarWeb
Top Social Channels
![Bevel's complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fbd6e3f8203a7ec703120_Bevel%20social%20traffic.png)
Data source: SimilarWeb
Top Keywords
![Bevel's complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fbdb4bc3db9e0dd684f80_Bevel%20top%20keywords.png)
Data source: SimilarWeb
Examples of Social Ads
![Bevel's social media facebook ads](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fbeca39ec61dc80e2529b_Bevel%20facebook%20ads.jpg)
Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads
![Bevel's examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fbf643bce7b6eff2f49c3_Bevel%20text%20ad%20copies.png)
Data source: SEMrush
Examples of Newsletters
![Bevel's examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f689d8a7b4e410a0742c3bf_bevel.png)
Data source: MailCharts
Example of Email Strategy (Email Subscriber)
![Bevel's examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f689d9862ef464bfa060978_Screenshot%202020-09-21%20at%2015.24.46.png)
Data source: MailCharts
![Bevel's examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f689da30e621ba9d9b5c610_bevel%20email%20journey%201.png)
Data source: MailCharts
Main Takeaways