Blinkist

Blinkist’s Free Trial Paywall to Force Upgrades

Est. Revenue
Undisclosed
Industry
Book-summarizing Subscription Service
Type
Reading Apps
Techstack
Hotjar, Hubspot, New Relic
№ of founders
4
Founding date
2012
Last fundraise
$34.8M Raised
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takeaways
Blinkist’s complete marketing funnel

Monthly Traffic Volume

Blinkist’s website traffic sources

Data source: SEMrush

Traffic By Source

Blinkist’s website traffic sources

Data source: SimilarWeb

Top Social Channels

Blinkist’s website traffic sources

Data source: SimilarWeb

Top Keywords

Blinkist’s website traffic sources

Data source: SimilarWeb

Examples of Social Ads

Blinkist’s social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Blinkist’s examples of emails

Data source: SEMrush

Examples of Newsletters

Blinkist’s examples of emails

Data source: MailCharts

'Free account sign up' 'Example of Email Strategy

Blinkist’s examples of emails

Data source: MailCharts

Blinkist’s examples of emails

Data source: MailCharts

Main Takeaways

  • Priced to Heavily Favor Annual Subscriptions - 50% Cheaper to Go Annual Vs Monthly;
  • Low Risk, High-value Offer - 7-day Free Trial;
  • Clear & Concise Messaging: "for the Busy Professional on the Go".
  • The Teardown

    Blinkist’s complete marketing funnel

    Monthly Traffic Volume

    Blinkist’s website traffic sources

    Data source: SEMrush

    Traffic By Source

    Blinkist’s website traffic sources

    Data source: SimilarWeb

    Top Social Channels

    Blinkist’s website traffic sources

    Data source: SimilarWeb

    Top Keywords

    Blinkist’s website traffic sources

    Data source: SimilarWeb

    Examples of Social Ads

    Blinkist’s social media facebook ads

    Data source: Facebook Ad Transparency Tool

    Examples of Keyword Ads

    Blinkist’s examples of emails

    Data source: SEMrush

    Examples of Newsletters

    Blinkist’s examples of emails

    Data source: MailCharts

    'Free account sign up' 'Example of Email Strategy

    Blinkist’s examples of emails

    Data source: MailCharts

    Blinkist’s examples of emails

    Data source: MailCharts

  • Priced to Heavily Favor Annual Subscriptions - 50% Cheaper to Go Annual Vs Monthly;
  • Low Risk, High-value Offer - 7-day Free Trial;
  • Clear & Concise Messaging: "for the Busy Professional on the Go".
  • Title for tweet

    Author
    Yonathan Ayenew
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