Brex

How Brex Tailored an Irresistible Offer to a Niche Market

Est. Revenue
Undisclosed
Industry
Credit Cards
Type
Financial Services
Techstack
Hotjar, Marketo, Clearbit, Optimizely, Mutiny
№ of founders
1
Founding date
2017
Last fundraise
$732M Raised
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takeaways
Brex’s complete marketing funnel

Monthly Traffic Volume

Brex’s website traffic sources

Data source: SimilarWeb

Traffic By Source

Brex’s website traffic sources

Data source: SimilarWeb

Top Social Channels

Brex’s website traffic sources

Data source: SimilarWeb

Top Keywords

Brex’s website traffic sources

Data source: SimilarWeb

Examples of Social Ads

Brex’s social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Brex’s examples of emails

Data source: SEMrush

Top Referring Sites

Brex’s examples of emails

Data source: SimilarWeb

Display Ad Examples

Brex’s examples of emails

Data source: SEMrush

Brex’s examples of emails

Data source: SEMrush

Main Takeaways

  • 'Corporate Card for Tech’ - Clearly the Early Adopters & Power Users;'
  • Brex for Startups' - #1 Benefit Is the 10-20x Higher Limits and Tailored Rewards Program;
  • Strong Credibility Markers - Alleviates Concerns About the Legitimacy of a New Financial Services Company.

The Teardown

Brex’s complete marketing funnel

Monthly Traffic Volume

Brex’s website traffic sources

Data source: SimilarWeb

Traffic By Source

Brex’s website traffic sources

Data source: SimilarWeb

Top Social Channels

Brex’s website traffic sources

Data source: SimilarWeb

Top Keywords

Brex’s website traffic sources

Data source: SimilarWeb

Examples of Social Ads

Brex’s social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Brex’s examples of emails

Data source: SEMrush

Top Referring Sites

Brex’s examples of emails

Data source: SimilarWeb

Display Ad Examples

Brex’s examples of emails

Data source: SEMrush

Brex’s examples of emails

Data source: SEMrush

  • 'Corporate Card for Tech’ - Clearly the Early Adopters & Power Users;'
  • Brex for Startups' - #1 Benefit Is the 10-20x Higher Limits and Tailored Rewards Program;
  • Strong Credibility Markers - Alleviates Concerns About the Legitimacy of a New Financial Services Company.

Title for tweet

Author
Yonathan Ayenew
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