The Teardown
![Brex’s complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5faaf0d53ab9e40a5d5dbc13_Brex%20user%20journey.jpg)
Monthly Traffic Volume
![Brex’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa8135279f25b8854d7fc96_brex%20cards%20traffic%20volume.jpg)
Data source: SimilarWeb
Traffic By Source
![Brex’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa813918d8674914cdefb79_brex%20cards%20traffic%20by%20source.png)
Data source: SimilarWeb
Top Social Channels
![Brex’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa813e07606afe149a4b522_brex%20cards%20social%20channels.png)
Data source: SimilarWeb
Top Keywords
![Brex’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa8143bbfbadbf475c5a4be_brex%20cards%20top%20keywords.png)
Data source: SimilarWeb
Examples of Social Ads
![Brex’s social media facebook ads](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa815c1b73fbb6eed8e1b4d_brex%20social%20ads.jpg)
Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads
![Brex’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa81679fc6e35f7b4bad67b_brex%20social%20ads.png)
Data source: SEMrush
Top Referring Sites
![Brex’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5faa7b57c0d4a60fca3c644b_Brex%20Referrin%20Sites.png)
Data source: SimilarWeb
Display Ad Examples
![Brex’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5faa7da861313d4132e19e1c_Brex%20display%20ads.jpg)
Data source: SEMrush
![Brex’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5faa7dad7f0f1882456892a8_brex%20display%20text%20ads.jpg)
Data source: SEMrush
Main Takeaways
- 'Corporate Card for Tech’ - Clearly the Early Adopters & Power Users;'
- Brex for Startups' - #1 Benefit Is the 10-20x Higher Limits and Tailored Rewards Program;
- Strong Credibility Markers - Alleviates Concerns About the Legitimacy of a New Financial Services Company.