Brex

Brex’s ‘Early-Adopter’ Obsession

Est. Revenue
Undisclosed
Industry
Credit Cards
Type
Financial Services
Techstack
Hotjar, Marketo, Clearbit, Optimizely, Mutiny
№ of founders
1
Founding date
2017
Last fundraise
$732M
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Brex’s complete marketing funnel

Monthly Traffic Volume

Brex’s website traffic sources

Data source: SimilarWeb

Traffic By Source

Brex’s website traffic sources

Data source: SimilarWeb

Top Social Channels

Brex’s website traffic sources

Data source: SimilarWeb

Top Keywords

Brex’s website traffic sources

Data source: SimilarWeb

Examples of Social Ads

Brex’s social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Brex’s examples of emails

Data source: SEMrush

Top Referring Sites

Brex’s examples of emails

Data source: SimilarWeb

Display Ad Examples

Brex’s examples of emails

Data source: SEMrush

Brex’s examples of emails

Data source: SEMrush

✅ 'CORPORATE CARD FOR TECH’ - Clearly the Early Adopters & Power Users

✅ 'Brex For Startups' - #1 benefit is the 10-20x higher limits and tailored rewards program

✅ CLEAR OFFER OPTIONS - Appeal to different user types with different needs

✅ Credibility Markers that help drive conversions & are important for a new financial services company

Author
Yonathan Ayenew
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