Casper

Casper’s Extreme ‘Risk Removal’ Offer

Est. Revenue
400 million USD (2018)
Industry
Sleep Products Company
Type
E-commerce
Techstack
Optimizely, Convertro, iGoDigital, CrazyEgg, Heap
№ of founders
6
Founding date
2014
Last fundraise
$340M Raised
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takeaways
Casper’s complete marketing funnel

Monthly Traffic Volume

Casper’s website traffic sources

Data source: SEMrush

Traffic By Source

Casper’s website traffic sources

Data source: SimilarWeb

Top Social Channels

Casper’s website traffic sources

Data source: SimilarWeb

Top Keywords

Casper’s website traffic sources

Data source: SimilarWeb

Examples of Social Ads

Casper’s social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Display Ads

Casper’s examples of emails

Data source: SEMrush

Examples of Newsletters

Casper’s examples of emails

Data source: MailCharts

Example of Email Strategy (Purchaser)

Casper’s examples of emails

Data source: MailCharts

Casper’s examples of emails

Data source: MailCharts

Main Takeaways

  • 100-nights Risk-free Trial;
  • Payment Plans for High-ticket Items;
  • Free, No-contact Delivery;
  • 10-year Limited Warranty.
  • The Teardown

    Casper’s complete marketing funnel

    Monthly Traffic Volume

    Casper’s website traffic sources

    Data source: SEMrush

    Traffic By Source

    Casper’s website traffic sources

    Data source: SimilarWeb

    Top Social Channels

    Casper’s website traffic sources

    Data source: SimilarWeb

    Top Keywords

    Casper’s website traffic sources

    Data source: SimilarWeb

    Examples of Social Ads

    Casper’s social media facebook ads

    Data source: Facebook Ad Transparency Tool

    Examples of Display Ads

    Casper’s examples of emails

    Data source: SEMrush

    Examples of Newsletters

    Casper’s examples of emails

    Data source: MailCharts

    Example of Email Strategy (Purchaser)

    Casper’s examples of emails

    Data source: MailCharts

    Casper’s examples of emails

    Data source: MailCharts

  • 100-nights Risk-free Trial;
  • Payment Plans for High-ticket Items;
  • Free, No-contact Delivery;
  • 10-year Limited Warranty.
  • Title for tweet

    Author
    Yonathan Ayenew
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