The Teardown

Monthly Traffic Volume

Data source: SEMrush
Traffic By Source

Data source: SimilarWeb
Top Social Channels

Data source: SimilarWeb
Top Keywords

Data source: SimilarWeb
Examples of Social Ads
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Data source: Facebook Ad Transparency Tool
Examples of Display Ads
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Data source: SEMrush
Examples of Newsletters
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Data source: MailCharts
Example of Email Strategy (Purchaser)

Data source: MailCharts

Data source: MailCharts
Main Takeaways