The Teardown
![Casper’s complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fac4293265a4112b6d87228_Casper%20Purchase%20Journey%20ecommerce%202.jpg)
Monthly Traffic Volume
![Casper’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f974dbc3cb2c324e13bf4c2_Casper%20traffic%20volume.png)
Data source: SEMrush
Traffic By Source
![Casper’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f974e358b7b9315d4ceeaa5_Casper%20Traffic%20By%20Source.png)
Data source: SimilarWeb
Top Social Channels
![Casper’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f974e9beab35a110fb7e050_Casper%20Top%20Social%20Channels.png)
Data source: SimilarWeb
Top Keywords
![Casper’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f974effd67e572387d95e80_Casper%20Top%20Keywords.png)
Data source: SimilarWeb
Examples of Social Ads
![Casper’s social media facebook ads](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9753caa42556fb4468c869_Casper%20FB%20ads%20(1).jpg)
Data source: Facebook Ad Transparency Tool
Examples of Display Ads
![Casper’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9753d1c1174714a8d365e0_Casper%20display%20ads%20(1).jpg)
Data source: SEMrush
Examples of Newsletters
![Casper’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f683e82b32d086f703076b0_desktop%20(1)%201.png)
Data source: MailCharts
Example of Email Strategy (Purchaser)
![Casper’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f683f7bb6be43886cb04254_Screenshot%202020-09-21%20at%2008.51.35.png)
Data source: MailCharts
![Casper’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f684188a038721444c476e2_Casper.png)
Data source: MailCharts
Main Takeaways