ClassPass

ClassPass' Free Trial Activation Machine

Est. Revenue
Undisclosed
Industry
Fitness Subscription App
Type
Fitness Classes
Techstack
Optimizely, FullStory, Hubspot, Segment
№ of founders
3
Founding date
2013
Last fundraise
$285M Raised
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takeaways
ClassPass' complete marketing funnel

Monthly Traffic Volume

ClassPass' website traffic sources

Data source: SEMrush

Traffic By Source

ClassPass' website traffic sources

Data source: SimilarWeb

Top Social Channels

ClassPass' website traffic sources

Data source: SimilarWeb

Top Keywords

ClassPass' website traffic sources

Data source: SimilarWeb

Examples of Social Ads

ClassPass' social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

ClassPass' examples of emails

Data source: SEMrush

Examples of Newsletters

ClassPass' examples of emails

Data source: MailCharts

Example of Email Strategy (Email Subscriber)

ClassPass' examples of emails

Data source: MailCharts

ClassPass' examples of emails

Data source: MailCharts

Main Takeaways

  • $0 Cost Start - Free Trial Memberships to Increase Activation;
  • Location Personalization;
  • Recurring Revenue From Membership;
  • Strong Risk-free Guarantee.

The Teardown

ClassPass' complete marketing funnel

Monthly Traffic Volume

ClassPass' website traffic sources

Data source: SEMrush

Traffic By Source

ClassPass' website traffic sources

Data source: SimilarWeb

Top Social Channels

ClassPass' website traffic sources

Data source: SimilarWeb

Top Keywords

ClassPass' website traffic sources

Data source: SimilarWeb

Examples of Social Ads

ClassPass' social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

ClassPass' examples of emails

Data source: SEMrush

Examples of Newsletters

ClassPass' examples of emails

Data source: MailCharts

Example of Email Strategy (Email Subscriber)

ClassPass' examples of emails

Data source: MailCharts

ClassPass' examples of emails

Data source: MailCharts

  • $0 Cost Start - Free Trial Memberships to Increase Activation;
  • Location Personalization;
  • Recurring Revenue From Membership;
  • Strong Risk-free Guarantee.

Title for tweet

Author
Yonathan Ayenew
...
Join 4000+ marketers getting 2 Case Studies Every Week
Whether you're an industry veteran or just getting started, Funnel Teardowns is built to scratch your marketing itch.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featuring the latest remarkeable marketing our team loves.