The Teardown

Monthly Traffic Volume

Data source: SimilarWeb
Traffic By Source

Data source: SimilarWeb
Top Social Channels

Data source: SimilarWeb
Top Keywords

Data source: SimilarWeb
Examples of Social Ads

Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads

Data source: SEMrush
Top Referring Sites

Data source: SimilarWeb
Display Advertising

Data source: SEMrush

Data source: SEMrush
Main Takeaways
- Low Barrier to Entry - "Launch Your First Project for Free";
- Guided Onboarding and Easy ‘account Creation’;
- "Preview Your Template" - the Product Allows Visitors to Preview and Customize a Template Before Account Creation;
- Monthly Fee Calculator - Price Transparency That Reduces Anxiety.