ConvertKit

ConvertKit’s Flawless Visitor Activation

Est. Revenue
Undisclosed
Industry
Marketing Software
Type
SaaS
Techstack
Segment, Amplitude, Intercom
№ of founders
4
Founding date
2013
Last fundraise
$0 Raised
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takeaways
ConvertKit’s complete marketing funnel

Monthly Traffic Volume

ConvertKit’s website traffic sources

Data source: SimilarWeb

Traffic By Source

ConvertKit’s website traffic sources

Data source: SimilarWeb

Top Social Channels

ConvertKit’s website traffic sources

Data source: SimilarWeb

Top Keywords

ConvertKit’s website traffic sources

Data source: SimilarWeb

Examples of Social Ads

ConvertKit’s social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

ConvertKit’s examples of emails

Data source: SEMrush

Top Referring Sites

ConvertKit’s examples of emails

Data source: SimilarWeb

Display Advertising

ConvertKit’s examples of emails

Data source: SEMrush

ConvertKit’s examples of emails

Data source: SEMrush

Main Takeaways

  • Low Barrier to Entry - "Launch Your First Project for Free";
  • Guided Onboarding and Easy ‘account Creation’;
  • "Preview Your Template" - the Product Allows Visitors to Preview and Customize a Template Before Account Creation;
  • Monthly Fee Calculator - Price Transparency That Reduces Anxiety.

The Teardown

ConvertKit’s complete marketing funnel

Monthly Traffic Volume

ConvertKit’s website traffic sources

Data source: SimilarWeb

Traffic By Source

ConvertKit’s website traffic sources

Data source: SimilarWeb

Top Social Channels

ConvertKit’s website traffic sources

Data source: SimilarWeb

Top Keywords

ConvertKit’s website traffic sources

Data source: SimilarWeb

Examples of Social Ads

ConvertKit’s social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

ConvertKit’s examples of emails

Data source: SEMrush

Top Referring Sites

ConvertKit’s examples of emails

Data source: SimilarWeb

Display Advertising

ConvertKit’s examples of emails

Data source: SEMrush

ConvertKit’s examples of emails

Data source: SEMrush

  • Low Barrier to Entry - "Launch Your First Project for Free";
  • Guided Onboarding and Easy ‘account Creation’;
  • "Preview Your Template" - the Product Allows Visitors to Preview and Customize a Template Before Account Creation;
  • Monthly Fee Calculator - Price Transparency That Reduces Anxiety.

Title for tweet

Author
Yonathan Ayenew
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