The Teardown
Monthly Traffic Volume
Data source: SimilarWeb
Traffic By Source
Data source: SimilarWeb
Top Social Channels
Data source: SimilarWeb
Top Keywords
Data source: SimilarWeb
Examples of Social Ads
Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads
Data source: SEMrush
Examples of Newsletters
Data source: MailCharts
Email Journeys
Data source: MailCharts
Data source: MailCharts
Main Takeaways
- $0 Free Trial (+ Shipping) That Converts to $59.95 Bi-monthly Subscription;
- Personalized Quiz - Higher Customer Engagement;
- Selfies (User-generated Content) Required to Trigger the First Shipment;
- Retention & Engagement With Weekly Selfie Check-ins.
