The Teardown

Monthly Traffic Volume

Data source: SimilarWeb
Traffic By Source

Data source: SimilarWeb
Top Social Channels

Data source: SimilarWeb
Top Keywords

Data source: SimilarWeb
Examples of Social Ads

Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads

Data source: SEMrush
Examples of Newsletters

Data source: MailCharts
Email Journeys

Data source: MailCharts

Data source: MailCharts
Main Takeaways
- $0 Free Trial (+ Shipping) That Converts to $59.95 Bi-monthly Subscription;
- Personalized Quiz - Higher Customer Engagement;
- Selfies (User-generated Content) Required to Trigger the First Shipment;
- Retention & Engagement With Weekly Selfie Check-ins.