The Teardown
![Curology's complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5ffc0099d5a5674027a4ed90_Curology%20Funnel%20Visualization.png)
Monthly Traffic Volume
![Curology's website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9f3fded21fa84b8cbca0fe_Curology%20traffic.jpg)
Data source: SimilarWeb
Traffic By Source
![Curology's website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9f4093ca29d8ff351e79b7_Curology%20traffic%20by%20source.png)
Data source: SimilarWeb
Top Social Channels
![Curology's website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9f40d34d51d15dbd93b730_Curology%20social%20traffic.png)
Data source: SimilarWeb
Top Keywords
![Curology's website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9f4114bfecdf8300312814_Curology%20top%20keywords.png)
Data source: SimilarWeb
Examples of Social Ads
![Curology's social media facebook ads](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9f424c2817be1ca185be0d_Curology%20facebook%20ads.jpg)
Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads
![Curology's examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9f42d8d5fd031e2cf31ca6_Curology%20search%20text%20ads.png)
Data source: SEMrush
Examples of Newsletters
![Curology's examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f68968a88581590fa54b925_curology%20newsletter.png)
Data source: MailCharts
Email Journeys
![Curology's examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f6896b4d8e20c5f73922bb6_Screenshot%202020-09-21%20at%2014.47.50.png)
Data source: MailCharts
![Curology's examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f6896c134ae1a5afa0efa5f_Corology.png)
Data source: MailCharts
Main Takeaways
- $0 Free Trial (+ Shipping) That Converts to $59.95 Bi-monthly Subscription;
- Personalized Quiz - Higher Customer Engagement;
- Selfies (User-generated Content) Required to Trigger the First Shipment;
- Retention & Engagement With Weekly Selfie Check-ins.