The Teardown
![DollarShaveClub’s complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fac3b663363db528b50f36c_Dollar%20Shave%20Club%20Complete%20Funnel%20(1).jpg)
Monthly Traffic Volume
![DollarShaveClub’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fe09cfd6c760f048427ea_DollarShaveClub%20traffic.jpg)
Data source: SimilarWeb
Traffic By Source
![DollarShaveClub’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fe0fd70cd940bc2a4c2ce_DollarShaveClub%20traffic%20by%20source.png)
Data source: SimilarWeb
Top Social Channels
![DollarShaveClub’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fe1531856144e1b34830f_DollarShaveClub%20social%20traffic.png)
Data source: SimilarWeb
Top Keywords
![DollarShaveClub’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fe199a07e0ce14fd4bae8_DollarShaveClub%20top%20keywords.png)
Data source: SimilarWeb
Examples of Social Ads
![DollarShaveClub’s social media facebook ads](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fe318227c417e23128cc0_Dollar%20Shave%20Club%20facebook%20ads.jpg)
Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads
![DollarShaveClub’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fe229deeeb7f5a5532825_DollarShaveClub%20ad%20copies.png)
Data source: SEMrush
Examples of Newsletters
![DollarShaveClub’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f68a5d028dddb2274d2c844_bollar%20shave%20club%201%20(1).png)
Data source: MailCharts
Example of Email Strategy (Email Subscriber)
![DollarShaveClub’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f68a5d638ac6cdab46e355b_Screenshot%202020-09-21%20at%2016.03.52.png)
Data source: MailCharts
![DollarShaveClub’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f68a5de6555f838ebee236a_Dollar%20shave%20club%201%20(1).png)
Data source: MailCharts
Main Takeaways
- $1 Teaser Offer Into a $30+ Average Cart Order;
- Upselling With Travel-size Add-ons to Increase AoV;
- A Differentiated Brand Voice to Create a Raving Fanbase.