How DollarShaveClub Turned A $1 Offer Into A $1B+ Valuation

Est. Revenue

Undisclosed

Industry

Men's Grooming

Type

E-commerce

Techstack

Optimizely, Hotjar, Mixpanel, Adobe Marketing Cloud, Mailgun

№ of founders

Founding date

2012

Last fundraise

Acq. for $1B

The Teardown

Monthly Traffic Volume

Data source: SimilarWeb

Traffic By Source

Data source: SimilarWeb

Top Social Channels

Data source: SimilarWeb

Top Keywords

Data source: SimilarWeb

Examples of Social Ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Data source: SEMrush

Examples of Newsletters

Data source: MailCharts

Example of Email Strategy (Email Subscriber)

Data source: MailCharts

Main Takeaways

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