The Teardown
![Glossier’s complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fac3af8d0a8a8375c289b8f_Glossier%20complete%20funnel%20(1).jpg)
Monthly Traffic Volume
![Glossier’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fcfb41354f7cc3559cf44_Glossier%20traffic.jpg)
Data source: SimilarWeb
Traffic By Source
![Glossier’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fdbe2274898c1f3f24111_Glossier%20traffic%20by%20source.png)
Data source: SimilarWeb
Top Social Channels
![Glossier’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fdc2211f1bd00bfd8b75c_Glossier%20social.png)
Data source: SimilarWeb
Top Keywords
![Glossier’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fdc8180e493a2dc534fc3_Glossier%20Top%20Keywords.png)
Data source: SimilarWeb
Examples of Social Ads
![Glossier’s social media facebook ads](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fddd6e84e4533008cef22_Glossier%20facebook%20ads.jpg)
Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads
![Glossier’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9fde91d965ee557b8dfc46_Glossier%20text%20ad%20copies.png)
Data source: SEMrush
Examples of Newsletters
![Glossier’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f68a1bad8e20cdd7392584f_Glossier%20newsletter%201.png)
Data source: MailCharts
Example of Email Strategy (Email Subscriber)
![Glossier’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f68a1c2e30b795a367bb78e_Screenshot%202020-09-21%20at%2015.44.22.png)
Data source: MailCharts
![Glossier’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f68a1c87b4e412f9742d1c3_Glossier%201.png)
Data source: MailCharts
Main Takeaways