How Kajabi Onboards with a 100% Risk-Free Offer

The Teardown

Monthly Traffic Volume

Data source: SimilarWeb

Traffic By Source

Data source: SimilarWeb

Top Social Channels

Data source: SimilarWeb

Top Keywords

Data source: SimilarWeb

Examples of Social Ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Data source: SEMrush

Email Subject Lines

Data source: MailCharts

Examples of Newsletters

Data source: MailCharts

Main Takeaways

Free Trial - Risk-free Offer to Eliminate All Barrier to Entry;

Before Vs After Messaging - the #1 Pain Point for Most Creators in Integrating Multiple Tools That Don’t Play Well Together;

Show How the Tool Replaces Competitors - Appeal to Visitors Who Have Issues With Product Builders;

Low Ask - Just Two Form-fields to Get Started;

Skip Pricing Page - Automatically Enter the More Expensive Plan.