The Teardown
![Kajabi’s complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5faaf0ad88fed3aac8089bc3_Kajabi%20Funnel%20Visualization.jpg)
Monthly Traffic Volume
![Kajabi’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa8197050eeb82418a47629_kajabi%20traffic%20volume.jpg)
Data source: SimilarWeb
Traffic By Source
![Kajabi’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa819a9ed70615b655dd690_kajabi%20traffic%20sources.png)
Data source: SimilarWeb
Top Social Channels
![Kajabi’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa819f2bc5fa9fb145dc33e_kajabi%20social%20channels.png)
Data source: SimilarWeb
Top Keywords
![Kajabi’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa81a39f47531382a0eed08_kajabi%20social%20keywords.png)
Data source: SimilarWeb
Examples of Social Ads
![Kajabi’s social media facebook ads](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa81b06570f5b3d7c5f3476_Kajabi%20social%20ads.jpg)
Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads
![Kajabi’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa81c046beb8d2ac720979c_kajabi%20keyword%20targeting%20text%20ads.png)
Data source: SEMrush
Email Subject Lines
![Kajabi’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa92ea3abbd5e58c0becbb8_kajabi%20email%20subject%20line.png)
Data source: MailCharts
Examples of Newsletters
![Kajabi’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa92c2e26e3809857119f8e_Kajbi%20newsletter.jpg)
Data source: MailCharts
![Kajabi’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fa92eb179f25b11cfee0bce_Kajbi%20newsletter%20%20example.jpg)
Data source: MailCharts
Main Takeaways