The Teardown
![MasterClass' complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fac33d82cfcef2ba423dc51_Masterclass%20user%20journey.jpg)
Monthly Traffic Volume
![MasterClass' website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9ef4f50e76752c9555a74c_Masterclass%20traffic%20volume.png)
Data source: SEMrush
Traffic By Source
![MasterClass' website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9ef5ddd21fa81b62bbad5d_Masterclass%20traffic%20sources.png)
Data source: SimilarWeb
Top Social Channels
![MasterClass' website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9ef6282817be5cc584d08d_Masterclass%20Top%20Social%20Channels.png)
Data source: SimilarWeb
Top Keywords
![MasterClass' website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9ef66e428c58159c5d19ae_Masterclass%20Top%20Keywords.png)
Data source: SimilarWeb
Examples of Social Ads
![MasterClass' social media facebook ads](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9ef8bd234ed0c6d75a6f58_Masterclass%20facebook%20ads.jpg)
Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads
![MasterClass' examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9ef9d2c275b0ec759ca7cc_Masterclass%20Text%20Ad%20Copies.png)
Data source: SEMrush
Examples of Newsletters
![MasterClass' examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f685159fafe5854c5305c79_Master%20Class%201.png)
Data source: MailCharts
Example of Email Strategy (Email Subscriber)
![MasterClass' examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f6851cdd843bf94eaa3cb89_Screenshot%202020-09-21%20at%2010.08.40.png)
Data source: MailCharts
![MasterClass' examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f6852d64a0e2ae0fca211d1_screencapture-app-mailcharts-companies-34547-journeys-2020-09-21-10_12_14%201.png)
Data source: MailCharts
Main Takeaways