The Teardown
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- Find your personalized plan
- Fill out the insurance questionnaire
- 'Save Progress' - finish your questionnaire at your convenience
- Enroll Online
Monthly Traffic Volume
Bounce Rate - 33.8% (relatively low)
Pages per Visit - 8.3
Monthly Visit - 490k
Data source: SEMrush
Traffic By Source
- Direct and Search are two main traffic sources
- Email traffic is only 0.77% of overall traffic
Data source: SimilarWeb
Top Social Channels
- Linkedin - 50.37%
- Facebook - 37.47%
- Reddit -6.92
- Twitter - 4.55%
- Pinterest - 0.69% (because of extraordinary banner creatives)
Data source: SimilarWeb
Top Keywords
- Branded keywords bring the most traffic to the site
- Paid traffic is only 0.12% of all Search traffic
Data source: SimilarWeb
Examples of Social Ads
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Good examples of Facebook ad creatives that stand out.
Data source: Facebook Ad Transparency Tool
Display Network Ads
Data source: SEMrush
Examples of Newsletters
Subject line: "This is it! 2 days left to enroll for health coverage in 2020."
Data source: MailCharts
Example of Email Strategy
Data source: MailCharts
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- Catchy headlines
- Great offers for new email subscribers
- A thoughtful email timeline
Data source: MailCharts
Main Takeaways
- 'Health Insurance Made Easy' - Convenient, Jargon-free Shopping Experience;
- Real-person Testimonials;
- Plans Organized by Use-case and Need for Easier Shopping.
