The Teardown
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Monthly Traffic Volume
Data source: SimilarWeb
Traffic By Source
Data source: SimilarWeb
Top Social Channels
Data source: SimilarWeb
Top Keywords
Data source: SimilarWeb
Examples of Social Ads
Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads
Data source: SEMrush
Examples of Newsletters
Data source: MailCharts
Email Journeys (Subscription Abandonment)
Data source: MailCharts
Data source: MailCharts
Main Takeaways
- Free Online Doctor's Visit Offer - an irresistible tripwire;
- Incentivize 3-month Supply Subscription - Priced To Heavily Favor 3-month Supply Subscription. $60 Cheaper A Year;
- Clear & Concise Messaging - For First Time Visitors;
- Appealing Sitewide Top Banner CTA To Incentivize First-time Visitors To Take Actions.
