The Teardown
![SmileDirect's complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fac37b09a07e96859b80d1c_SmileDirect%20Funnel%20Visualization%20(1).jpg)
Monthly Traffic Volume
![SmileDirect's website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9f1e11d21fa8cb67bc3afe_Smile%20Direct%20traffic.jpg)
Data source: SimilarWeb
Traffic By Source
![SmileDirect's website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9f1e6c3d35270852784e79_Smile%20Direct%20sources.png)
Data source: SimilarWeb
Top Social Channels
![SmileDirect's website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9f1eb4d21fa83c87bc3c95_Smile%20Direct%20social%20traffic.png)
Data source: SimilarWeb
Top Keywords
![SmileDirect's website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9f1f2043de7eaf6332e525_Smile%20Direct%20keywords.png)
Data source: SimilarWeb
Examples of Social Ads
![SmileDirect's social media facebook ads](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9f21b04774014c8e4dca1f_Smile%20Direct%20facebook%20ads.jpg)
Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads
![SmileDirect's examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f9f221a234ed080675af9ed_Smile%20Direct%20Ad%20Copies.png)
Data source: SEMrush
Examples of Newsletters
![SmileDirect's examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f6861c44a71f230e8662109_SmileDirect%20(1).png)
Data source: MailCharts
![SmileDirect's examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f6861d01464228bcb7d1400_Screenshot%202020-09-21%20at%2011.10.17.png)
Data source: MailCharts
![SmileDirect's examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f6861da9eb9df49a0f714d6_screencapture-app-mailcharts-companies-25129-journeys-2020-09-21-11_15_29%201.png)
Data source: MailCharts
Main Takeaways
- A Simulated Treatment Plan That Shows the Customer With "Perfect Teeth";
- "No-brainer" Risk-free Guarantee & Payment Plans to Increase Affordability;
- Convenient, At-home Impression Kits to Replace a Dentist Visit.