SmileDirect Club

SmileDirect's Magical $1B Onboarding Funnel

Est. Revenue
Undisclosed
Industry
Cosmetics
Type
E-commerce
Techstack
Optimizely, Digioh, ClickTale, Hotjar, New Relic
№ of founders
2
Founding date
2013
Last fundraise
$1.2B Valuation
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takeaways
SmileDirect's complete marketing funnel

Monthly Traffic Volume

SmileDirect's website traffic sources

Data source: SimilarWeb

Traffic By Source

SmileDirect's website traffic sources

Data source: SimilarWeb

Top Social Channels

SmileDirect's website traffic sources

Data source: SimilarWeb

Top Keywords

SmileDirect's website traffic sources

Data source: SimilarWeb

Examples of Social Ads

SmileDirect's social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

SmileDirect's examples of emails

Data source: SEMrush

Examples of Newsletters

SmileDirect's examples of emails

Data source: MailCharts

SmileDirect's examples of emails

Data source: MailCharts

SmileDirect's examples of emails

Data source: MailCharts

Main Takeaways

  • A Simulated Treatment Plan That Shows the Customer With "Perfect Teeth";
  • "No-brainer" Risk-free Guarantee & Payment Plans to Increase Affordability;
  • Convenient, At-home Impression Kits to Replace a Dentist Visit.

The Teardown

SmileDirect's complete marketing funnel

Monthly Traffic Volume

SmileDirect's website traffic sources

Data source: SimilarWeb

Traffic By Source

SmileDirect's website traffic sources

Data source: SimilarWeb

Top Social Channels

SmileDirect's website traffic sources

Data source: SimilarWeb

Top Keywords

SmileDirect's website traffic sources

Data source: SimilarWeb

Examples of Social Ads

SmileDirect's social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

SmileDirect's examples of emails

Data source: SEMrush

Examples of Newsletters

SmileDirect's examples of emails

Data source: MailCharts

SmileDirect's examples of emails

Data source: MailCharts

SmileDirect's examples of emails

Data source: MailCharts

  • A Simulated Treatment Plan That Shows the Customer With "Perfect Teeth";
  • "No-brainer" Risk-free Guarantee & Payment Plans to Increase Affordability;
  • Convenient, At-home Impression Kits to Replace a Dentist Visit.

Title for tweet

Author
Yonathan Ayenew
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