Soylent

Soylent’s Genius ‘BiWeekly, Bulk Subscription’

Est. Revenue
Undisclosed
Industry
Meal Replacement Products
Type
E-commerce
Techstack
Shopify, WisePops, Optimizely, Hotjar, Klaviyo
№ of founders
4
Founding date
2012
Last fundraise
$74.5M Raised
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takeaways
Soylent’s complete marketing funnel

Monthly Traffic Volume

Soylent’s website traffic sources

Data source: SEMrush

Traffic By Source

Soylent’s website traffic sources

Data source: SimilarWeb

Top Social Channels

Soylent’s website traffic sources

Data source: SimilarWeb

Top Keywords

Soylent’s website traffic sources

Data source: SimilarWeb

Examples of Social Ads

Soylent’s social media facebook ads

Data source: Facebook Ad Transparency Tool

Display Advertising

Soylent’s examples of emails

Data source: SimilarWeb

Examples of Newsletters

Soylent’s examples of emails

Data source: MailCharts

Example of Email Strategy (Email Subscriber)

Soylent’s examples of emails

Data source: MailCharts

Soylent’s examples of emails

Data source: MailCharts

Main Takeaways

  • Product Unbundling to Increase AoV;
  • Recurring Revenue From ‘Biweekly, Bulk Subscription’;
  • Strong Risk-free Guarantee
  • The Teardown

    Soylent’s complete marketing funnel

    Monthly Traffic Volume

    Soylent’s website traffic sources

    Data source: SEMrush

    Traffic By Source

    Soylent’s website traffic sources

    Data source: SimilarWeb

    Top Social Channels

    Soylent’s website traffic sources

    Data source: SimilarWeb

    Top Keywords

    Soylent’s website traffic sources

    Data source: SimilarWeb

    Examples of Social Ads

    Soylent’s social media facebook ads

    Data source: Facebook Ad Transparency Tool

    Display Advertising

    Soylent’s examples of emails

    Data source: SimilarWeb

    Examples of Newsletters

    Soylent’s examples of emails

    Data source: MailCharts

    Example of Email Strategy (Email Subscriber)

    Soylent’s examples of emails

    Data source: MailCharts

    Soylent’s examples of emails

    Data source: MailCharts

  • Product Unbundling to Increase AoV;
  • Recurring Revenue From ‘Biweekly, Bulk Subscription’;
  • Strong Risk-free Guarantee
  • Title for tweet

    Author
    Yonathan Ayenew
    ...
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