How ThirdLove Uses Customer Data to Make Irresistible Offers

Est. Revenue

Undisclosed

Industry

Bra & Underwear Brand

Type

E-commerce

Techstack

Mixpanel, Hotjar, Dynamic Yield, Heap, Swell Rewards

№ of founders

Founding date

2013

Last fundraise

$68.6M Raised

The Teardown

Monthly Traffic Volume

Data source: SimilarWeb

Traffic By Source

Data source: SimilarWeb

Top Social Channels

Data source: SimilarWeb

Top Keywords

Data source: SimilarWeb

Examples of Social Ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Data source: SEMrush

Examples of Newsletters

Data source: MailCharts

Example of Email Strategy

Data source: MailCharts

Main Takeaways

Increase Aov by Offering Bundles (Buy 2 Bras, Save $15);

Personalized Offer After an in-depth Quiz;

Thirdlove Has More Data on Visitors Than Victoria Secret.

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