The Teardown
![Zoom’s complete marketing funnel](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5fac12d0dabe27342cdf6a19_ZOOm%20%20Purchase%20Journey%20SaaS%202.jpg)
Site Traffic Overview
![Zoom’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f0325c342d1b45d9a167fe3_Screenshot%202020-07-06%20at%2016.22.59.png)
Data source: SEMrush
Traffic By Source
![Zoom’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f0326a7a0b62deb5974d883_Screenshot%202020-07-06%20at%2016.26.27.png)
Data source: SimilarWeb
Top Social Channels
![Zoom’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f03279f6646fc18ac0cfbc9_Screenshot%202020-07-06%20at%2016.30.35.png)
Data source: SimilarWeb
Top Keywords
![Zoom’s website traffic sources](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f032830acb7a835b57a2b73_Screenshot%202020-07-06%20at%2016.33.19.png)
Data source: SimilarWeb
Examples of Social Ads
![Zoom’s social media facebook ads](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f0336cbecbff1909a51dd8b_fb%20ads%402x.jpg)
Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads
![Zoom’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f0331f66295042b13459795_Screenshot%202020-07-06%20at%2017.14.41.png)
Data source: SEMrush
Examples of Newsletters
![Zoom’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f032d00d9e49f283d25561b_Screenshot%202020-07-06%20at%2016.53.51.png)
Data source: MailCharts
'Free Account Sign Up' of Email Strategy
![Zoom’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f270ca7e4fc88f2a96bbdd4_Email%20Callendar.png)
Data source: MailCharts
![Zoom’s examples of emails](https://global-uploads.webflow.com/5eb1930ebfe20fd9035a4555/5f2d5ce6419ae6c76a2263b1_zoom%20email%20jorney.png)
Data source: MailCharts
Main Takeaways