Zoom

How Zoom’s used a Freemium plan to become the Fastest Growing SaaS Tool Of All Time

Est. Revenue
Undisclosed
Industry
Video Conferencing
Type
SaaS
Techstack
Demandbase, Optimizely, Hotjar
№ of founders
1
Founding date
2011
Last fundraise
$146M Raised
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takeaways

The Teardown

Zoom’s complete marketing funnel

Site Traffic Overview

Zoom’s website traffic sources

Data source: SEMrush

Traffic By Source

Zoom’s website traffic sources

Data source: SimilarWeb

Top Social Channels

Zoom’s website traffic sources

Data source: SimilarWeb

Top Keywords

Zoom’s website traffic sources

Data source: SimilarWeb

Examples of Social Ads

Zoom’s social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Zoom’s examples of emails

Data source: SEMrush

Examples of Newsletters

Zoom’s examples of emails

Data source: MailCharts

'Free Account Sign Up' of Email Strategy

Zoom’s examples of emails

Data source: MailCharts

Zoom’s examples of emails

Data source: MailCharts

Main Takeaways

  • 40-min Limit for Free Version - In-app Reminder to Upgrade to the Paid Version;
  • Video Testimonials From Big Companies;
  • Incentivized Annual Billing - Big Discounts;
  • ‘Share Cart’ Feature - the Purchase Decision-maker Is Often Someone Else
  • The Teardown

    Zoom’s complete marketing funnel

    Site Traffic Overview

    Zoom’s website traffic sources

    Data source: SEMrush

    Traffic By Source

    Zoom’s website traffic sources

    Data source: SimilarWeb

    Top Social Channels

    Zoom’s website traffic sources

    Data source: SimilarWeb

    Top Keywords

    Zoom’s website traffic sources

    Data source: SimilarWeb

    Examples of Social Ads

    Zoom’s social media facebook ads

    Data source: Facebook Ad Transparency Tool

    Examples of Keyword Ads

    Zoom’s examples of emails

    Data source: SEMrush

    Examples of Newsletters

    Zoom’s examples of emails

    Data source: MailCharts

    'Free Account Sign Up' of Email Strategy

    Zoom’s examples of emails

    Data source: MailCharts

    Zoom’s examples of emails

    Data source: MailCharts

  • 40-min Limit for Free Version - In-app Reminder to Upgrade to the Paid Version;
  • Video Testimonials From Big Companies;
  • Incentivized Annual Billing - Big Discounts;
  • ‘Share Cart’ Feature - the Purchase Decision-maker Is Often Someone Else
  • Title for tweet

    Author
    Yonathan Ayenew
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